Client

Babbu

Year

2021

Role

Research + Strategy

Babbu is a digital nursery for everyone, to democratize early education, so that all children are afforded the same opportunities.

Working with the app-based ed tech platform as they sought to raise £1m through their pre-Seed round of investment, I developed an extensive research piece which allowed the brand to better understand their SaaS product route to market. By researching consumer trends including early adopters into competitor products, I was able to support the team in affirming the viability of their product ahead of their quality assurance and extensive market testing phase.

Credits: Branding by Philip Mawer